PRIMARY RESEARCH
It has first-hand-experience data.It is unpublished and is more reliable, authentic and
objective. Primary data has not been changed or altered by human beings,
therefore its validity is greater than secondary data.
METHODS
Focus Groups – bring together respondents with common
characteristics
Observation - actually view respondents
Observation - actually view respondents
Experiment - controlled variables and respondent groups.
Non-personal survey – on site, telephone, mail, fax, computer,
panel
Personal interview - one-on-one survey with respondents
Official records – internal document survey research
MERIT
Degree of accuracy is quite high.
It does not require extra caution.
It depicts the data in great detail.
Primary source of data collection frequently includes
definitions of various terms and units used.
For some investigations, secondary data are not available.
DEMERIT
Collection of data requires a lot of time.
Large financing required.
Primary data not successful for certain type of inquiries.
Requires a labour and skill.
SECONDARY RESEARCH
It has
data that has already been collected by others. These are usually in journals,
periodicals, dailies, research publications, official records etc. Secondary
data may be available in the published or unpublished form. When it is not
possible to collect the data by primary method, the investigator go for
Secondary method.
METHODS
Unpublished Personal Records
Diaries
Letters
Government Records
Government Records
Census Data/population statistics:
Health records
Educational institutes records
Public
Sector Records
NGOss
survey data
Other
private companies records
MERIT
Use is very convenient
Saves time and finance.
In some enquiries primary data cannot be collected.
Reliable secondary data are generally available for many
investigations.
DEMERIT
Very
difficult to find sufficiently accurate secondary data.
Very
difficult to find secondary data which exactly fulfils the need of present
investigation.
Extra caution
is required to use secondary data.
Not
available for all types of enquiries.
Survey analysis is often presumed to be difficult - the reality may not be so. Survey analysis in a survey research can be classified into two - quantitative and qualitative data analysis. This article tries to throw light on the basic differences between the two techniques. See more types of data primary and secondary
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